What Breaks First
Every company hits a moment where the thing that worked at ten customers breaks at a hundred. What Breaks First sits down with founders, operators, and industry voices who have lived through that fracture: the hire that came a year too late, the process nobody thought to build until it was too late not to, the handoff from founder instinct to operator discipline. Hosted by Ian, joined by Matt & Ben, each episode trades the highlight reel for the honest account. No case study gloss. Just what actually broke, what it cost, and what replaced it. For founders, operators, and anyone building past the point where duct tape stops working.
What Breaks First
Latest Episodes
WBF Episode #3: Chris Ramos & Matt Wallaert
Chris Ramos left a lucrative career in law to join Laurel. The founder’s pitch was “come and pave your own path.” His title has changed a lot since then. In his words, his job hasn’t: “go where the messy problems are and try to make sense of it...
WBF Episode #2: Nik Sharma & Ian Myers
Nik Sharma built Sharma Brands into one of the best-known growth agencies in direct-to-consumer, working with brands like Feastables, Jolie and Parachute Home. He ran it for six years and sold it to Lunar Solar Group, where he is now Chief Grow...
